Cascada Coca-Cola

CASCADA is a giant digital waterfall that wants to play with you. The more you interact with it, the more colourful and animated it becomes!

Developed over 8 months and launched in Nov 2011 in Quito, Ecuador - CASCADA is a real-time generated waterfall that responds with plausible liquid physics to your presence. As you play in its flow, the liquid flows around your silhouette and colour and animation flood the giant 16M bespoke screen. The simple vision was to capture the beauty and awe of a real waterfall and make CASCADA unique, manifesting itself in endless forms, shapes and refreshing colours.

Press: FASTCOMPANY.com

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Credits:

  • Director: Davide Quayola
  • Technical Director: Memo Akten
  • Liquid Simulation: Matt Swoboda
  • Executive Producer: Cedric Gairard
  • Creative Director: Chris O'Reilly
  • Digital/Documentation Producer: Tim Dillon
  • Interactive Producer: Ulla Winkler
  • Account Manager: Carolina Vallejo
  • Event / AV Production Co: Induvallas
  • Editor: David Slade / Steve McInerney
  • On site filming: David Holguin / Paul Gallegos
  • System Support: Jelani John
  • Production Assistant: Fernanda Garcia Lopez
  • Nexus IT Support: Patrick Hearn
  • Interactive Sound Design: MOST / Vauxlab
  • Composers: Ivo Witteveen & Diederik Idenburg
  • Vauxlab Audio software: Thijs Koerselman
  • Showcase Film Music: Alan Donnelly
  • Coca-Cola Latin America:
  • CE Director: Guido Rosales
  • Marketing Director: Miguel Moreno Toscano
  • Senior Design Manager: Raphael Abreu
  • Senior Marketing Manager: Pierangela Sierra
  • Brand Manager: Emilia Villamarin

Physical Installation:

  • 16m x 4m LED wall.

  • Silhouette and gesture responsive.

  • Audio Responsive & Generative.

Documentation/Activation:

  • Visual Identity System.

  • Documentation filming.

  • YouTube & Facebook broadcasting.