Word-a-coaster at Selfridges Jan 2012

Word-a-coaster is a New Years fortune dispenser created by It’s Nice That and Stewdio for the main window display of Selfridges’ flagship store in London. It contains 30,000 unique fortunes for 2012 randomly assembled from a collection of typefaces, phrases, and thousands of choice adjectives. The printed fortunes will be randomly dispensed to Selfridges customers from a custom-built roller-coaster beginning on Thursday, January 12th.

Click here for more info.

You can also click here where you can go to Chatter.com to chat live about it.

Photos by Stewdio